Clients
The Outside Organisation is creative, dynamic and imaginative when it comes to brands. We think outside the box, complementing the brands we represent into the public and entertainment arena.
Our brand client base is diverse - from London's successful nightclub Movida to Ronnie Scott's Jazz Cafe, to London's state-of-the-art indoor golf venues, Urban Golf to brand-profiling for clients including Naomi Campbell, P.Diddy, Jo Wood, Kelly Hoppen and Nancy Dell'Olio. Outside has also launched numerous brand associations with our talent, including Hilary Duff's fragrance launch with Elizabeth Arden 'With Love Hilary Duff' and P.Diddy's fragrances 'Unforgivable' and 'Unforgivable Woman' with Estée Lauder. Our expertise also crosses over to our Events Division which includes Fashion For Relief, the ELLE Style Awards, Cosmopolitan Ultimate Women of the Year Awards, SHE Influential Women Awards, the Tesco Magazine Mum of the Year Awards, as well as Big Brother to campaigns for the charity Nordoff-Robbins.
We hold a unique position in the market, whereby we can utilise our full client database to benefit a brand. Be-it suggesting an event is held at a venue we PR, securing talent for key events, working closely with talent to launch a product or build a brand profile.
Outside are also experts at brand alignment and over the years have secured numerous brand partnerships for our ever-growing client base. We believe the key to brand partnership is understanding every aspect of the client, their vision, interests, hopes and more than anything, their personality. Some examples of the partnerships we have secured include Mel B's range of lingerie with Ultimo, her fitness DVD 'Get Totally Fit With Mel B', Denise Lewis and her range of sportswear designed exclusively for Next, Naomie Harris with Hoss Intropia and most recently, Jessica Taylor's range of lingerie with Ultimo and Tesco.
Penny McDonald says "The power of the celebrity is huge in today's market and cannot be overlooked. Outside is a unique agency. We are experts at bringing the 'cool' factor to a brand."
Our brand client base is diverse - from London's successful nightclub Movida to Ronnie Scott's Jazz Cafe, to London's state-of-the-art indoor golf venues, Urban Golf to brand-profiling for clients including Naomi Campbell, P.Diddy, Jo Wood, Kelly Hoppen and Nancy Dell'Olio. Outside has also launched numerous brand associations with our talent, including Hilary Duff's fragrance launch with Elizabeth Arden 'With Love Hilary Duff' and P.Diddy's fragrances 'Unforgivable' and 'Unforgivable Woman' with Estée Lauder. Our expertise also crosses over to our Events Division which includes Fashion For Relief, the ELLE Style Awards, Cosmopolitan Ultimate Women of the Year Awards, SHE Influential Women Awards, the Tesco Magazine Mum of the Year Awards, as well as Big Brother to campaigns for the charity Nordoff-Robbins.
We hold a unique position in the market, whereby we can utilise our full client database to benefit a brand. Be-it suggesting an event is held at a venue we PR, securing talent for key events, working closely with talent to launch a product or build a brand profile.
Outside are also experts at brand alignment and over the years have secured numerous brand partnerships for our ever-growing client base. We believe the key to brand partnership is understanding every aspect of the client, their vision, interests, hopes and more than anything, their personality. Some examples of the partnerships we have secured include Mel B's range of lingerie with Ultimo, her fitness DVD 'Get Totally Fit With Mel B', Denise Lewis and her range of sportswear designed exclusively for Next, Naomie Harris with Hoss Intropia and most recently, Jessica Taylor's range of lingerie with Ultimo and Tesco.
Penny McDonald says "The power of the celebrity is huge in today's market and cannot be overlooked. Outside is a unique agency. We are experts at bringing the 'cool' factor to a brand."
