Former Spice Girl Mel B is backing a worldwide initiative to make the world a fitter place as International Fitness Week gets underway next month.

International Fitness Week runs from Monday February 1 until Sunday February 7 2010 and is about inspiring people across the world to make a healthier lifestyle change by finding out what kind of fitness activity suits them best and getting involved.

Throughout the week themed days will be devoted to all areas of health and fitness from health to sport, shape and exercising with a buddy.

“I am so excited to be on board for a second year and to see the campaign spread across the world,’’ said Mel. “ I want to encourage everyone to find what works for them and make being active part of their lifestyle. It’s easier than you think to get totally fit and we will show you how!

A new website – http://www.internationalfitnessweek.com - is the hub of activity for the week with hints and tips on getting started and downloadable posters, information packs and even t-shirt designs for everyone to get involved.

“Exercise shouldn’t be seen as a chore, but as something fun that fits into your life and we’re hoping the week will give people the opportunity to discover renewed inspiration and make a permanent lifestyle change,” said John Gamble, UK managing director of Fitness First which is powering the week.

Fitness First will be opening its doors to everyone in a bid to encourage people who are new to exercise. All people need to do is visit the website to download the pass.

Pictured: Face of International Fitness Week Mel B

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International Fitness Week
International Fitness Week runs from February 1-7 2010 with ex-Spice Girl Mel B as the face of the week.

More than 400 gyms across 15 countries are opening their doors and offering everybody the opportunity to train for FREE and try something new in a bid to make the world a fitter place. There'll also be experts on hand to answer any questions you have or just to show you what's on offer.

Launched by Fitness First and with its own dedicated website http://www.internationalfitnessweek.com the week has themed days designed to attract as many people as possible to the idea of exercising.

Notes to editors
Fitness First is the largest privately owned health club group in the world with over 500 Fitness First clubs worldwide reaching over 1.6 million members.

For further information please contact:
Alyson Marlow at Leepeckgroup on 023 8063 2211 or email

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