Pop sensations Mel B and Jay Sean take on tennis stars for celebrity showdown

Pro-tennis players; Novak Djokovic and Sony Ericsson global brand ambassador; Ana Ivanovic pair up with global stars from the world of music and television in an exclusive, show-stopping tennis match in Miami.

London, UK – March 12, 2010 – Sony Ericsson announces today that Spice Girl and TV personality Mel B and Cash Money/Universal Republic recording artist; Jay Sean will be pairing up with male world no. 2; Novak Djokovic and renowned tennis star; Ana Ivanovic respectively, in an exclusive exhibition tennis match to celebrate the opening of the 2010 Sony Ericsson Open in Miami, called ‘Glam.Set.Match’.

Taking place in front of a crowd at the home of the Sony Ericsson Open; Crandon Park stadium; the two teams will battle it out to win the ‘Glam.Set.Match’ title.
Mel B commented; “I’m so pleased to be playing with Novak Djokovic! We’ve got a super high chance of winning because even though I might not be technically that good, my drive will help get us there!”

Jay Sean said, “I don’t think you can do better than Maria Sharapova - to be honest, I think I’m going to let her do the majority of the work and I’ll just watch from the back! This is such a different vibe from what I normally do, its going to be great fun!”

The event underpins Sony Ericsson’s commitment to bringing glamour and style to women’s tennis by sparking excitement around events like the Sony Ericsson Open, Miami. The 2009 Sony Ericsson Open will take place from March 22 - April 4 at the Tennis Center at Crandon Park, Key Biscayne and features the world’s top men and women tennis players battling for a total prize fund of US$9 million.

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Notes to Editors:
About Sony Ericsson:
Sony Ericsson is a 50/50 joint venture by Sony and Ericsson established in October 2001, with global corporate functions located in London and operations in all major markets. Our vision is to become the industry leader in communication entertainment where new styles of communication through the internet and social media become entertainment. Sony Ericsson offers exciting consumer experiences through phones, accessories, content and applications. For more information visit: http://www.sonyericsson.com.

About The Sony Ericsson Open

The 2010 Sony Ericsson Open will be played March 22-April 4 at the Tennis Centre at Crandon Park in Miami. The combined event, founded by Butch Buchholz in 1985, is owned and operated by IMG. The Sony Ericsson Open is one of nine ATP Masters Series events on the ATP calendar, a Premier Mandatory event on the Sony Ericsson WTA TOUR calendar, and features the top men's and women's tennis players in the world. In 2009 British standout Andy Murray defeated Novak Djokovic for his first Sony Ericsson Open title, while rising Belarusian star Victoria Azarenka knocked out Serena Williams to capture her first title in Miami. For ticket information, call +1 305 442 3367 or visit: http://www.sonyericssonopen.com.

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