Kelly Hoppen MBE, world-renowned interior designer, is crossing boundaries yet again by launching a Home Fashion Collection for Earth Couture. Using organic materials, Kelly’s designs and eye for luxury aesthetics naturally transcend to the fashion world.

Kelly’s debut Home Fashion Collection is marked with her unique and distinctive style, reflected in the signature neutral colours used in her award winning work.

The contemporary and versatile collection features stylish but casual everyday items in flattering silhouettes. Made with soft and stretchy organic fabrics, the items are coloured with natural dyes perfect for home comfort. All packaging is made from recycled materials and transport is by boat and road with carefully planned logistics to ensure minimum carbon footprint.

What’s more, for every purchase made from the collection, Earth Couture donate a much needed natural plant based mosquito coil to children in Africa to combat life threatening diseases such as malaria and/or aids. One coil gives 8-10 hours burning time and a child in Africa an uninterrupted night’s sleep.

With a natural eye for design and love for fashion and the environment, Kelly Hoppen has always been eager to pursue her interest in fashion. Destiny stepped in when she met Meleni Bharwani, Creative Director of Earth Couture.

Kelly Hoppen says, “I am honoured to be teaming up with Earth Couture and very excited about the New Home Fashion collection. It was very important to me that the collection was both sustainable and stylish. The range is designed for women of all ages who want to be comfortable at home but don’t want to compromise on style.”

“All my friends really love the clothes and I am delighted that the collection works to save the environment and improve the lives of children in Africa.”

With items retailing between £55-£225, the Home Fashion Collection will be available for purchase from the Earth Couture website and select stores throughout the UK from late summer 2010.

Melenie Bharwani says, “I am thrilled to be working with Kelly and I know that this range will not only be a success but we hope it will help more women to be conscious of the environment when choosing what to wear on a daily basis.”

“The beauty about Kelly’s home fashion range is that it is comfortable, stylish and gives everyone an opportunity to buy into Kelly’s signature style and brand.”

For more information please click here to visit the Earth Couture website or click here to visit the Kelly Hoppen website

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